Marketing Tool Reviews

Reviews of the new go-to-market stack

Marketing Tool Reviews

Genuinely helpful reviews of the tools modern growth teams actually use.

Clay, Instantly, RB2B, Typefully and the rest of the small and mid-sized tools that are replacing the old suites. What each one is for, what it really costs, and what to do in your first week.

Every review

Clay A spreadsheet that pulls contact and company data from 150+ providers and runs AI research on every row Outbound & Enrichment 4.0 Common Room A buyer-signal platform that pulls web, CRM, product and community activity into one profile per person, now owned by Zoom Signals & Intent 3.5 Dub Open-source short links with click, lead and sale attribution, plus a built-in affiliate and partner program Conversion & Proof 4.0 Instantly Cold email software that lets you connect unlimited inboxes, warms them up, and rotates sending across them Outbound & Enrichment 4.0 lemlist A sequencer that runs cold email, LinkedIn steps, calls and SMS in one campaign Outbound & Enrichment 3.5 OpusClip AI that cuts long videos into captioned, reframed short clips and can schedule them to social platforms Social & Content 4.0 RB2B A website script that names some of your US visitors and posts them to Slack Signals & Intent 4.0 Senja Collects text and video testimonials, imports reviews from other sites, and displays them as widgets and Walls of Love Conversion & Proof 4.0 Snitcher A Dutch website visitor tool that tells you which companies are on your site, and names people only once they give you an email Signals & Intent 4.0 Tally A form builder that gives away unlimited forms and submissions and charges for branding, domains and analytics Conversion & Proof 4.5 Taplio An all-in-one LinkedIn tool: post ideas, AI drafting, scheduling, analytics and, on the top plan, automated outreach Social & Content 3.5 Typefully A writing-first editor and scheduler for X, LinkedIn, Threads, Bluesky, Mastodon and Substack Notes Social & Content 4.5